Cinga eSports is South Africa’s gaming culture and tournament discovery platform.
We track the tournaments worth entering, map the places worth playing at, and tell the stories of the people who make Mzansi’s scene what it is. If gaming is happening in this country, we want you to know about it. And then we want you in it.
What Cinga means
to think · isiXhosa
to search · isiZulu
one word, the whole plan
Cinga is not a made-up word. In isiXhosa it means to think. In isiZulu it means to search. One word, two of South Africa’s biggest languages, and together they describe exactly what this platform is for.
Finding the scene should not be the hard part. Talent is everywhere in this country. Access is not. So we built one place to think about the scene and search it properly: the tournaments worth entering, the play spots worth travelling to, and the stories worth knowing.
Think it, find it, play it. That is Cinga.
Talent exists everywhere. Access does not. The skill in a township gaming café or a small-town bedroom setup is as real as anywhere on earth. What’s missing is the arena. So Cinga builds it.
One arena, five ways in
Tournament Radar
Every event worth entering, pulled onto one screen from across the country.
Play Spots
The national map of lounges, cafés and hubs where you can pull up and play.
The culture feed
News and stories from inside the scene, told in our own voice.
Cinga Events
The tournaments and gaming days we host ourselves.
Access Activations
How brands show up inside the culture with purpose, not noise.
What drives us
Fair play. Win clean or it does not count.
Community. We grow together, online and off.
Access. The arena stays open, especially to players usually left outside it.
Skill. Practice, improve, compete. Repeat.
Where we’re going
A South Africa where any player can find a tournament or a place to play within reach, any community can host one, and the world knows Mzansi’s gamers by name. Global ambition, community roots.
That is the whole story. No suits, no gatekeeping. Just the scene, organised.
Find a tournament → Say hello→
Built for the scene
Cinga combines local gaming insight with specialist creative and digital capability. Our platform, brand system and campaign work are developed with SBT20 Design, our creative and digital partner, helping us turn gaming opportunities into clear, useful experiences for players, organisers and partners.